mimūn fragrance — est. 2025
the story
yoel47
bright. lively. warm.
yoel47 is bright and immediate. citrus peel sharp and clean, with a slight bitterness that keeps it crisp. neroli lifts it, adding a floral edge that feels alive and moving. as it settles, amber comes through, warm, golden, and smooth, holding everything together without slowing it down. He was always in the garden, working with his hands. and when he wasn't, he was at the table with toast and orange marmalade.
the formula
citrus peel · neroli · warm amber
alcohol-free oil-based spray · skin-kind · pulse-activated
50ml
$210
10ml
$36
limited preorder · early access · no charge until launch
how to apply
don't just spray it. wear it.
01
warm your pulse points
before you spray, run your wrists together gently or let them rest in warm water for a moment. body heat is what carries the scent — the warmer the skin, the more the fragrance opens.
02
spray directly onto skin
hold the bottle 3–5cm from your wrist, neck, or the inside of your elbow. one or two sprays is enough. the oil base means the scent stays on your skin — it doesn't need to fill the air to be felt.
03
let it settle — don't rub
resist the urge to rub your wrists together. rubbing breaks the top notes and shortens the life of the scent. let it dry naturally. within 60 seconds, the fragrance will begin to merge with your skin.
a scent that wakes up with your body heat. an intimate scent that only those closest to you can feel.
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